Online marketing is cost effective, highly targeted and fully measurable. More and more consumers are active online and use the internet as a research tool before deciding to make a purchase.
Search Engine Marketing
Search Engine Marketing (SEM) is placing text ads at the top of search engine results pages so they are the first item that users see. SEM is based on specific keywords that your target audience commonly searches. It is a highly flexible tool that allows you to easily adjust messages and reach a wide consumer base over the course of your campaign. Using SEM to deliver messages increases brand awareness by being in the right place at the right time.
Online display advertising
Display advertising positions your brand on websites where your target audience is spending their time, thereby increasing your brand awareness and visibility. We recommend taking a few different approaches to display advertising, monitoring results and optimizing the best performing ones. These include:
Placing ads where page content relevant to what you do
Placing ads where page content is relevant to your target audience
Narrowing the audience with criteria such as age, income, interests and geography